管理职务

　　厦门大学嘉庚学院管理学院院长

简介

　　彭丽芳，厦门大学管理学院教授、博士生导师，兼任国家教育部高等学校电子商务类专业教学指导委员会副主任委员、中国信息经济学会副理事长、福建省电子商务行业职业教育指导委员会副主任。

研究领域

　　电子商务创新商务模式、电子政务系统规划设计与评价、企业数字化转型、互联网性别研究等。研究团队主要来自管理科学与工程、技术经济及管理、工商管理、工程管理、物流工程与管理等专业博士和硕士生。

研究成果

　　[1] Peng lifang, Na Zhang; Ling Huang. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender. Journal of Retailing and Consumer Services. 2024.(9):1-13
　　[2] Lifang Peng , Yi-Cheng Chen , Simon Robinson , Jen-Her Wu. Exploring IT business value creation in a Taobao Village EC ecosystem: A systems theory perspective. Technological Forecasting and Social Change. 2024.(6):1-16
　　[3] Shuaikang Hao , Lifang Peng , Wennie Adrian Wijaya, Bin Liu. Not that into you? Lovers’ traveling desynchronicity and its effects on the traveling satisfaction. Journal of Hospitality and Tourism Management. 2023.54(1):404-414
　　[4] Peng lifang，Jiawei Wang，Yinghua Huang，Xiaorong Wang. Self-construal, moral disengagement, and unethical behavior in peer-to-peer accommodation: the moderating role of perceived consumption liquidity. Journal of Sustainable Tourism. 2022.0(0):1-20
　　[5] Peng lifang，Chen Kefu，Li Ning. Predicting stock movements: Using multiresolution wavelet reconstruction and deep learning in neural networks. Information. 2021.(10):01-18